Co-branding bikes & bags
The partnership and co-branding with COCO-MAT.bike Belgium and HEDGREN has been fascinating for so many reasons.
Sharing the same values, when it comes to the notion of “MOVE”, it has made it easy to create a cool and engaging set of stories around our international bike hero in Belgium, Stefanos Alexopoulos, and his daily move.
As it’s stated in their website “Stefanos Alexopoulos is creating quite the storm with the very first COCO-MAT bike shop in the world. He is inspired by how the beauty of nature can enhance an urban environment. According to Stefanos there is an innate rhythm to everything. By finding the freedom to move according to your own pace, you find your path. ‘I believe there is a fire in everyone, the more you move, the bigger it gets’. There are many reasons why Stefanos is one of our Hedgrenists, his free-spirited nature is just one of them.”
There are already many more co-actions planned and we can’t wait to bring their wonderful bags together with our bikes on the forefront of commuting with ease and style.
Read more about this story here and stay tuned!